OUR INGREDIENTS TELL A STORY
We are incredibly proud of our products and the ingredients we've selected. Each ingredient has been sourced and curated to ensure superb manageability without a compromise to our environmental footprint. Our mission is to offer you great hair care in the most sustainable way.
Unlike some brands, you'll find a full ingredient list for each product on both our labels and our website so you are fully informed what materials are being used in the creation of your hair care. Not only will you love the results but you will feel confident about the ingredients you’re using every day.
The genesis of our collection was a return to nature inspired by the beauty and majesty of Hawaii. Many of our ingredients have been sourced from the paradise of the Hawaiian tropical Rainforest or the rich bounty of the Sea. Rich butters, exotic flowers, nourishing seaweeds and botanicals influence every product we create. Not only will you be impressed with the performance of our styling products and their natural-source aromatic scents, but also with the soft, silky texture of your hair when you’ve finished styling.
Every product we offer is free of parabens, sulfates, phthalates, mineral oils, GMOs, and is always cruelty-free. We are fully vegan, gluten-free, silicone-free, dye-free or artificial fragrance-free.