We are incredibly proud of our products and the ingredients we've selected. Each ingredient has been sourced and curated to ensure superb manageability without compromising to our environmental footprint. Our mission is to offer you great hair care in the most sustainable way. ​ ​

You'll find a full ingredient list for each product on both our labels and our website so that you are fully informed and in choice of what you put in your daily routine. Not only will you love the results but you will feel confident about the ingredients you’re using every day. ​ ​

The genesis of our collection is a return to nature inspired by the beauty and majesty of Hawaii. Many of our ingredients have been sourced from the paradise of the Hawaiian tropical rainforest or the rich bounty of the Sea. Rich butters, exotic flowers, nourishing seaweeds and botanicals influence every product we create. You be impressed with the performance of our products and their natural-source aromatic scents and the silky texture of your hair when you’ve finished styling.

Every product we offer is free of parabens, sulfates, phthalates, mineral oils, GMOs, and is always cruelty-free. We are fully vegan, gluten-free, silicone-free, dye-free or artificial fragrance-free.​

Leaping Bunny Certified

Our products are certified by The Leaping Bunny Program along with 2371 other brands. We are a cruelty-free company and pledge to end animal testing at all stages of product development in addition to recommitting to the program annually and bring open to third party audits.